For the first time 10 years Malayalam films release count in a calendar year has crossed 100 [figures till October 19]. Til now about 120 films has been censored and among which 110 has made it to the theaters. In early 2000's it was with the help of 'Soft Porn' films Mollywood used to acheive this target, but today the scenario has completely changed. In the coming months we are expecting atleast 20-30 new releases which will make 2012 biggest year in 25 years.
Not just the release count but the total investment has also gone up. Last year it was about 200 crores, this year it will cross 300 crores for sure. The biggest budgeted, @ 20crores according to various media sources (UnConfirmed), 'Casanovva' released earlier this year. Revenue wise it has been a great year for Kerala Goverment and state owned Cinema Halls. It was due to Government's stern measures that Online Piracy of new release movies has been completely vanished. Plus the decision to grade theaters based on facilities forced theater owners to renovate their movie halls . All these helped in bringing more people to the cinema halls.
The Result is evident in the Box Office performances of films released in 2012. According Kerala Film Producers Association about 14 films has earned the HIT tag so far, with Mayamohini being the biggest (2nd biggest ever after Twenty 20).
1.Mayamohini
2.Run Babby Run
3. Ordinary
4. Thattathin Marayathu
5. Ustad Hotel
6. Spirit
7. Grand Master
8. Mallu Singh
9. Trivandrum Lodge
10. Diamond Necklace
11. 22 Female Kottayam
12. Ee Adutha Kalathu
13. Second Show
14. Cobra
Apart from these about 15 other movies have entered the 'Safe' zone thanks to the increasing Satellite rights and low PPP (Production, Print & Publicity) costs
Multiplexes is slowly becoming a trend in Kerala too, more and more families who stopped going to theaters year back have started coming back to movies, thank to them. The Multiplexes at Ernakulam, calicut & Angamaly have helped a boost in collections eventhough the ticket rates are bit higher compared to other cities in India. But with about 20 Multiplexes, by all major movie chains, set to open in the next 2 years its even merrier time ahead.
Most of the Telugu dubbed & Tamil films failed set the box office on fire unlike last year, even though they still continue to get bigger theater count than most straight Malayalam releases. Nanban & Gajapokkiri could be regarded as the biggest hits (so far) in those categories, while Maattrraan took the biggest opening of 2012.
With 2 months to Go Hope that the hit count touch '20'
Source: Kerala Film Producers Association
Image Credits to ManormaOnline
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